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This website uses cookies. More information regarding the use of cookies on the website can be found in the Privacy Policy. By clicking the "I agree" button, you agree to all cookies.

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Specific purposes and features

Ensuring security, preventing fraud and fixing bugs
Your data may be used to monitor and prevent fraud (e.g. in relation to ads and their clicking by bots) and to ensure the proper and secure operation of systems and processes. This data may also be used to correct any problems that may arise for you or advertiser in connection with the delivery of content and advertisements and in connection with your interaction with content and advertisements.

Matching and combining data from other sources
Information about your activity on the service may be combined with other information about you from various sources, such as your activity on another online service, your use of a loyalty card in a store, or your survey responses, for the purposes explained in this notice.

Providing and presenting advertising and content
Some information (e.g. IP address or device features) is used to ensure the technical compatibility of content or advertising or to facilitate delivery of content or advertising to your device.

Connecting different devices
For the purposes described in this notice, your device may be expected to be associated with other devices that belong to you or are in your household (for example, when you log in to the same service on both your phone and computer, possibly uses the same internet connection on both devices).

Identification of devices based on information sent automatically
Your device may be distinguished from other devices by the information it automatically sends when accessing the Internet (for example, the IP address of your Internet connection or the type of browser you are using) - for the purposes set out in this notice.

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Ensuring security, preventing fraud and fixing bugs
By selecting this option, you accept the use of cookies and data necessary to ensure site security and protection against fraudulent activities. These cookies help authenticate users, prevent unauthorized access to user accounts and ensure site integrity.

Ads Personalization

Illustrations:
If you have read several articles about the best gaming accessories to buy, this information can be used to create a profile about you regarding the fact that you are interested in gaming accessories. This profile can be used or amended later on the same or another website or application. If you also look at the laptop configurator on our website, this information can be linked to what laptops you are interested in. The idea is to refine your profile based on the assumption that you are interested in gaming equipment.

Page Personalization
By selecting this option, you consent to the use of cookies and data to improve your experience on the site by personalizing content and features based on your usage patterns and preferences. This includes customizing layouts, content recommendations, and other site features to make navigation more relevant and engaging.
Illustrations:
You have read several articles on a social media platform about how to choose a gaming laptop. This information may be added to your profile to indicate your interest in content related to laptops and gaming accessories (this allows you to personalize your content so that, for example, you will see more blog posts and articles about computer hardware in the future).

These cookies allow the website to remember previous choices you have made on the website. Information about which ads you are shown, as well as how you respond to them, can help us determine how well an ad worked for you or others and whether the ad achieved its objectives. For example, whether you saw the ad at all, whether you clicked on it, whether it prompted you to purchase the product or visit the website, etc. This is very helpful in understanding the importance of advertising campaigns.
Illustrations:
You clicked on the banner regarding Black Friday discounts offered by our online store and purchased the product. Your click will be associated with this purchase. Your interaction will be measured to see how many ad clicks led to a purchase.
You are one of the few people who clicked on our online store's "International Video Game Day" discount ad. We want to obtain appropriate reports to find out how often you or other users have viewed specific advertisements on the Internet, in particular those related to "International Video Game Day". The point is to help us and our partners optimize ad placement.

Providing IDs assigned to you to Trusted Partners
If you give us this consent, we will be able to provide Trusted Partners with the identifiers assigned to your device by us. Trusted Partners may process these identifiers for purposes for which they have obtained the appropriate legal basis (e.g. your consent) and will process these identifiers as separate administrators.

Understanding audience through statistics or a combination of data from different sources
You can generate reports based on a combination of data sets (such as user profiles, statistics, market research, analytics) regarding user reactions to advertising or non-advertising content. It's about identifying common characteristics (for example, determining which target audiences are more receptive to an advertising campaign or certain type of content).
Illustrations:
The advertiser wants to better understand the preferences of audiences who interact with his ads. So it commissions the research institute to compare the characteristics of users who responded to the ad with the typical attributes of users of similar platforms on different devices. The developed comparison makes the advertiser aware that the recipients of his advertisements access them mainly via mobile devices and are usually people aged 45 to 60.

Development and improvement of services
Information about your activity on the website, such as your response to advertising or content, may be very helpful in improving products and services and creating new products and services based on your interactions, type of audience, etc. This specific purpose does not include create or enhance user profiles or identifiers.
Illustrations:
A technology platform working with a social media provider notices an increase in the number of mobile app users and concludes - based on user profiles - that many of them use mobile connections. Decides to use new technology to deliver ads formatted specifically for mobile devices. These are low-bandwidth yet very high-efficiency ads. The advertiser is looking for a new method of displaying ads on a new type of consumer device. Therefore, it collects information about how users interact with the new device. He would like to know if he can build a new mechanism to display ads on this type of device.

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